95% of his business now comes inbound from X
Marin Istvanic
Agency · 6 figures/mo
Personal brand audit for founders. By application only.
Find out exactly why your expertise isn't turning into revenue on and .
A personal brand audit for agency owners, SaaS and tech founders, info product owners and coaches. We audit the strategy you're running now, or build one for you from scratch, then walk you through the full plan and example content on video.
We take on two audits a week.
Your content isn't bringing in clients, and you don't have the time to figure out why.
Content is the first thing you drop when the business gets busy, and it nags at you every week you don't post.
When you do post, something you're genuinely proud of gets a few hundred views and no inbound.
You've tried AI tools, and everything comes out sounding like everyone else.
The strategy that worked last year stopped working, and you're not sure what changed.
A prospect looks you up before a call and finds a profile that went quiet months ago.
Your sales calls start from zero, because prospects have never seen how you think.
Competitors post the basics and still get the attention you know you've earned.
You'd rather post nothing than look like you're bragging or chasing trends.
Every one of these comes from a gap in the system that turns expertise into content. The audit finds yours.
Our belief
Everything is trust.
All acquisition now runs on trust. When people trust you, you become the go-to authority in your space, and the go-to authority is who people want to hire and pay.
The best way to build that trust is to stay top of mind and show your personality on the timeline, while controlling how people perceive you. That means every single piece of content is intentional.
A lot of founders think this means acting like an influencer: flexing, showing off, chasing trends. Look at the founders you actually respect on and . They talk about what's happening behind the scenes without oversharing. They share their beliefs, convictions and viewpoints. Every one of those posts is engineered around their real personality.
The trust journey
We build content for every stage a follower goes through:
- Stage 1
Getting to know who you are
- Stage 2
Understanding your expertise
- Stage 3
Hearing your opinions and convictions
- Stage 4
Seeing your stories, results and case studies
- Stage 5
Having their objections answered
The more of it they consume, the more they nod their heads. "This makes sense." "He's clearly the expert." "His clients are clearly winning." "He's talking about exactly what I'm going through." Every nod deepens the trust, until your narrative becomes their view and you're the person they want to hire.
That's a micro authority: the niche subject matter expert in your industry, built without being fake.
The framework
The Micro-Authority Framework
Every audit runs your account through the same three phases behind every account we build.
Most founders have a gap in at least one of these. Here's where each one usually breaks.
Phase 1
Be known for something, by the right people
A
Where it breaks
Sound familiar?- You talk about every offer and every audience at once, so nobody can say what you're known for.
- You stay behind the scenes, or you assume a personal brand means flexing like an influencer.
- You go broad and chase views, and your calls fill up with people who were never going to buy.
- You judge reach by follower count, and end up with thousands of followers and posts that get a handful of likes.
B
What we do
Positioning
We decide how you want to be perceived and what makes you unique from everyone else in your space. That runs through an archetype: the deep thinker, the thought leader, the founder who builds in public.
Content pillars
People follow you for predictable value. Your account gets a small set of pillars, all inside your industry, your expertise and your strategy, so the people who followed you for one topic keep getting what they came for.
The algorithm
X and LinkedIn run on an interest graph, so reach depends on what people engage with. On X, your content is pushed based on the last 128 posts a person engaged with, and the Cold Start Protocol gives smaller accounts a higher chance of reaching the right people. We find exactly what your buyers are talking about and build your content around it.
In your audit:
How you're perceived right now, the positioning and archetype that fit you, the pillars your account should be known for, and the topics your buyers are already engaging with.
330K views in his first three weeks
Ryan Deiss
$200M/yr
1M+ impressions in 45 days, starting from zero
Nicholas Ho
Phase 2
Become relevant to the people who buy
A
Where it breaks
Sound familiar?- You post to the same circle and never join the conversations your industry is having.
- You lead with technical tips and results, which every competitor is already posting.
- You put good ideas into weak structures: too much context, no hook, no main lesson.
- You let AI tools, or one big prompt, write the same style of post over and over.
- You repurpose one piece of content to every platform and wonder why it lands on one and dies on the rest.
- You post portfolio visuals before people know who you are, so the work has no context.
B
What we do
Key conversations
We use the right keywords and topics to put you inside the conversations your buyers are already in. During Black Friday and Cyber Monday, a BFCM hooks post reaches everyone engaging with BFCM. When a big company or a big name goes viral, your take shows up for everyone following that story. Evergreen industry topics keep you in front of the people who care about them all year.
Formats
Getting onto the feed only matters if people stop. We track 199 formats working across X and LinkedIn right now, from long forms and listicles to info visuals, Google Docs screenshots and Reddit-style posts. Each one has a job: building trust, building authority, connecting with followers or promoting. Every idea gets matched to the format that does the job it needs.
In your audit:
The conversations you should be joining, the formats that fit where your account is now, and what to change in the way you're writing today.
£46K closed from one post on X
Fraser Cottrell
Agency · £100K/mo
5 deals from 9 leads off one post
Eddie Maalouf
Agency · $20M/yr
Phase 3
Turn trust into predictable inbound
A
Where it breaks
Sound familiar?- You post in bursts, then go quiet whenever the business gets busy.
- You post with no data on what's working, until the account stagnates.
- You post several times a day and end up competing against yourself for reach.
- You rely on referrals, cold email or ads, and watch them get less predictable.
- You expect organic to work at the speed of paid ads, then give up before it compounds.
B
What we do
The weekly report card
The algorithms keep changing, and what works this week can flop two weeks from now. Every week, your account gets a report card: what topics worked, what formats worked, what didn't work, and what's trending in your industry. That keeps three to four winners working on your account while new possible winners incubate underneath them.
Distribution
With the account optimized every week, everything gets distributed, so the content that's working reaches more of the right people.
In your audit:
How your weekly report card should be set up, which of your current posts are worth building on, and the cadence that keeps your winners working.
12 to 15 inbound leads a month
Kody Nordquist
Agency · $100K MRR
six figures in deals over four months
Keval Shah
The process
How the audit works
- Step 1
Apply.
Tell us about your business and your current content. We review every application and take on two audits a week.
- Step 2
The diagnostic call, 45 minutes.
We go deep on your business, your story, your experience and what you're struggling with right now. That's the raw material your strategy gets built from.
- Step 3
Your strategy and example content, on video.
We build your full strategy across all three phases, with the logic behind every decision, plus example content pieces created for you. Then Wiz walks you through all of it in a custom Loom video. If you already have a strategy, we audit and rebuild it. If you're starting from scratch, we build it from the ground up.
What's in your strategy
- Your positioning and archetype
- The content pillars your account should be known for
- The keywords, topics and key conversations your buyers are engaging with
- The formats that fit your account right now
- Example content pieces created for you, from your own stories and experiences
- How your weekly report card should work
Who we take on
This audit is for you if:
- You run an agency, a SaaS or tech company, an info product or a coaching business
- You've built real expertise, and want your authority online to match it
- You want buyers reaching out to you, already trusting you
- You're willing to show up as yourself on the timeline
This audit isn't for you if:
- You want to become an influencer or chase viral moments
- You're looking for a quick hack to grow followers
- You haven't built a business yet
Testimonials
Trusted by founders doing $1M–$700M+/yr
“I'm not the one actually doing it.... They're the brilliant folks doing the voodoo so well.... You've done a great job for me...”
Ryan Deiss
$200M/yr - Founder of DigitalMarketer
“He's F*cking Amazing. Way beyond expectations to be honest”
Eddie Maalouf
$20M/yr - Founder of BadMarketing & Agency Founders
“I've definitely closed two deals and have a 20B whale in my pipeline now, which is easy a 6 fig deal. All found me through content on X. In the last 2, 3, 4 weeks I've probably got 10 to 12 meetings booked.”
Waqas Khokhar
Founder & CEO | ScalixAI
“We've gotten so many deals from the content that we've created with them on LinkedIn and X, many of which are like six-figure contracts. They found a way to fit into a crazy schedule as a founder with these weekly interviews and produce incredible content with just 30 to 45 minutes of my time on a weekly basis.”
Jason Goldberg
CEO | Carro
“Probably one of the best strategists when it comes to building a personal brand and dominating on X, LinkedIn, and other social platforms.... He's been somebody that has been instrumental as a paid consultant and advisor.... Allowed me to grow my own personal brand from 0 to over 50,000 followers.”
Oliver Brocato
Tabs Chocolate (Exited) | Founder Bustem.com
“Very rarely recommend agencies because most agencies suck, but these guys are crème de la crème.... Top 1% of all agencies I've ever worked with. They're professional, they're responsive, they know exactly what is working on Twitter, on LinkedIn.”
Alex Fedotoff
$100M+ in Ecom Sales - Founder of GetHookd.ai
“If you want to make more money, work with Mogul... I have struggled with agencies and ghostwriters in the past but they make the process so seamless. They have amazing ideas and make posts that perform really really well.”
Max Sturtevant
maxwellcopy
“There's not many people who I trust, especially not with my brand. But decided to work with @wizofecom earlier to launch The Growth Partner Accelerator. $150,000 cash + 10,000 followers in 55 days. Always one step ahead.”
Jacob Le Vine
Founder of Straight Line Ad
“Before working with Mogul Media, I was posting inconsistently and never built any real momentum. With the team, content was going out every week across X and LinkedIn, and it was better than what I could produce on my own. People I'd never spoken to started reaching out, referrals came in, projects came out of it, and I started owning space in my market. It was the best agency experience I've ever had.”
Ugis Balmaks
Founder of Recruiter Mill
“U built such a great thing with that agency. Operationally you guys are elite.”
Cardinal Mason
Founder of CopyBrain
“They helped me create frameworks for my posts and held my hand the whole way. His team is filled with caring and helpful individuals who go above and beyond to make sure you get the most out of the service.”
Ryan McKenzie
Founder of TruEarth - $150M brand
“Did more than $1M+ net in 30 days using Wiz's strategies.”
Shaun Eng
Founder of Evolve - $1M/mo
“Genuinely one of the biggest drivers for how I grew my agency to exit. He's a legend and I'm grateful for him.”
Dylan Ander
Founder of Heatmap.com & Splittesting.com
“Since signing with him and his team, my inbound lead-gen has grown to averaging 12–15 leads per month and we've officially reached our capacity as an agency.”
Kody Nordquist
Founder of NordMedia
“Just closed my biggest deal to date - £46K from Twitter. The agency is consistently hitting £100K a month and it's all coming from the personal brand you've helped me build.”
Fraser Cottrell
Founder of Fraggell Productions
“I have, with no exaggeration, made millions because of him. If you invest in his services and truly dedicate yourself to making them work - you will too.”
Jordan Ross
Founder of 8 Figure Agency
“My agency has literally more than doubled in revenue and profit. Consistent inbound leads, 50+% close rate, multiple deals closed in the DMs, over $100k in deals closed (~10X ROI). His program has been a life-changer.”
Rizq
Founder of Monarch Ads
“Literally, on the initial call, the program paid off. My ad account audits became the thing I became known for. I got clarity and structure on what to write, how to frame it, how to make mindmaps, write hooks.”
Marin Istvanic
Founder of Inspire Brands
“We closed more deals than expected in the time frame we had with him. Safe to say Wiz & his team know how to get leads from Twitter.”
Harry Molyneux
Founder of DTC Pages
“I started working with Wiz, and he showed me the exact content strategy I needed to book calls. Over four months, I closed six figures worth of deals, added thousands of new followers, and attracted the right audience.”
Keval Shah
Founder of Inbound Pursuit
“I'll never worry about client acquisition ever again. I've been able to bring in $300,000 in sales in 90 days. Increasing my client base by double digits.”
Carl Weische
Founder of Accelerated Agency
“Had one of our best months after joining. More followers, more sales, more everything. Dude's on another level. If you have a SaaS, hit him up NOW.”
Raul Kaevand
Co-Founder of Instantly.ai
“Today I closed $36,000 in the last 12 hours that was directly attributable to what Wiz taught me.”
Shane Hummus
1.5M YouTube Subscribers - $1M/mo
“Helping our group build an incredible Twitter/LinkedIn lead generation strategy. We have already produced well over $50,000 in ARR and are only 2 months in. Pure value from Wiz and his team.”
Dan White
Co-Founder of Fulfill.com
“The most hands-off process I've ever experienced. The content is way above the standard we had before, and we're pulling in great results while staying completely hands-off.”
Alex Olim
Founder of Plutus Media
The wall
Hundreds of operators. One quiet playbook.
A sample of what shows up in our DMs every week.
We take on two audits a week.
FAQ
Questions
Is the call a sales pitch?
The call is a diagnostic. Either way, you get a strategy and example content built for you. If it makes sense to work together, we'll talk about it after you've seen the plan.
I'm starting from zero. Is this still for me?
Yes. If you don't have a strategy yet, we build one for you from scratch. Smaller accounts also get a real advantage on X, where the Cold Start Protocol gives them a higher chance of reaching the right people.
Do I need to be on camera?
No. X and LinkedIn are written platforms, and the strategy is built around writing.
I've tried this before and it didn't work.
Most of the founders we speak with have. It usually breaks in one of the three phases above, and the audit shows you exactly which one.
Will I have to act like an influencer?
No. Everything is built around your real personality, your beliefs and your convictions. You stay yourself, and every piece is intentional.
Why only two audits a week?
Every strategy and every example post is built by hand from your diagnostic call. Two a week is what lets us do that properly.
Apply for one of this week's two audits.
Tell us about your business and your content. If it's a fit, you'll get a link to book your diagnostic call, and your strategy and example content follow on video.